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While your dental office can make great headway marketing through digital media, it\’92s hard to beat a good word of mouth referral. We see ads and receive newsletters all the time with enticing images and catchy slogans, but nothing beats your best friend telling you that they had a great experience with any given product or service. Why? Because we can trust our friends. In fact, 92% of people say a word of mouth recommendation is the reason they buy a product or service.

So how do we increase the number of word of mouth referrals we get? It\’92s certainly not something you can buy like traditional marketing or advertising services. But there are a few things you can do to get those word of mouth referrals flowing.

Try these 3 tips to get more word of mouth referrals for your dental office.

Incentivize Your Current Patients

If you want your patients to start making word of mouth referrals, offer referral bonuses. For instance, if a current patient refers a new patient, send them a $5 gift card. The reward can be whatever you want it to be, but making it worth their while will encourage patients to start referring you to their friends.

Give Them Something to Refer

Your patients aren\’92t going refer their friends to you for no reason. Ensure that every patient\’92s experience is a great one so they have a reason to make a word of mouth referral. Going the extra mile by following up with patients after procedures, or even just making their overall experience an amazing one can go a long way in getting people to speak highly of your dental office.

Just Ask!

If a patient is leaving the office after having a good visit, kindly ask that they spread the word about your practice. More often than not they will be willing to help out. It never hurts to ask!

Word of mouth referrals are very effective. Try these 3 tips to increase the number of word of mouth referrals for your dental office.

With all the new patients you\’92ll be getting from the word of mouth referrals your practice will be very busy. Improve productivity in your dental office with these three tips!

 

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