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Think about your favorite restaurant or family physician you visit regularly\’97what keeps you going back? What is the main reason you never stray? It could be the way you are treated when you go in for an appointment or what happens during your visit.
Dental practices thrive by obtaining new patients and retaining current patients. It\’92s crucial to make the patient experience a memorable one and exert efforts to genuinely understand each patient\’92s individual needs.
A patient satisfaction survey can help gauge your dental patient\’92s view of your practice\’97what they like and what you can improve upon. A patient satisfaction survey is a wealth of information letting you into how your patients feel about the level of information they receive, quality of care and the performance of dentists and staff.
Why is measuring patient satisfaction important for your dental practice?
A satisfied patient means a loyal patient who will keep coming back to your dental practice. Those loyal patients are more likely to refer their family and friends as well. Since patient satisfaction affects your bottom line, you want to systematically measure and monitor how your patients feel about their experiences in order to get real, honest feedback about your practice. This information helps in many ways\’97it can boost morale, target marketing messages, engage the dental team on areas that need to be improved and to know what\’92s working well to continue doing. These surveys are also an invaluable means for improving communication internally and between yourself and your patients.
What key questions should be included on my patient satisfaction survey?
Include these key questions on your patient satisfaction survey to best determine overall satisfaction:
- How was your interaction with the dentist and the dental team?
- Rate your overall satisfaction with the office facilities
- Rate your satisfaction with cost and payment
- Are you likely to return?
- Would you recommend this dental practice to your friends and family? This is known as the Net Promoter Score\’97a survey system designed to measure customer satisfaction and loyalty.
- What did you like about your visit?
- What could we do better?
Patient satisfaction surveys should be the heart of your dental practice. You can create a survey to get valuable feedback to help you take the right steps to improving patient experience and culture within your dental office.
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